PROMO PUSH.(Brief Article)
Automotive News, June, 1999
For Xterra:
Xterra Challenge, a sort of off-road triathlon
Prelaunch respondents who buy an Xterra get a free accessory
Vehicle teams give demonstrations at beaches, trailheads and health clubs
For Maxima:
Pairing with Taylor Made and Golf magazine for product giveaways
Also:
Frontier Crew Cab pickup contests tied to baseball’s All-Star game and World Series
Nissan displaces Ford as official supplier of vehicles to TV’s “Baywatch”